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"Make service your first priority, not success, and success will follow."
— Author Unknown
You have a vision… TW2 has the skills…Together we work to make your ideas become reality, and success follows.
At TW2 Marketing, providing personalized services that produce results is our priority. We don’t believe in cookie cutter marketing solutions. Each client is different. Our services are based upon your unique goals.
For some clients we serve as an outsourced marketing communications department while others utilize just one service. We also act as an agent for our clients by providing their clients with marketing communications solutions.
Our fee structure is flexible. We offer fees on an hourly, retainer or per project basis.
The skills we bring to our clients include:
Public and Media Relations
Litigation Related Visibility
Marketing Planning
Marketing Implementation
Training
Internal Marketing Programs
Public and Media Relations
We develop and implement successful local, regional and national PR and media plans for our clients. TW2 believes in a quality over quantity approach when it comes to dealing with the press. We suggest only strong stories that match the editorial needs of the target publications that are appropriate for our clients. As a result, our clips files are overflowing with press hits from articles, radio and TV segments from various media outlets throughout the U.S.
Media Relations Services
Print, electronic and trade media relations
Press conferences and media event coordination
News release writing and placement
Writing and placement of feature stories
Story pitches
Press kit development
Editorial board meetings and press briefings
Editorial calendar monitoring
Op/ed writing and letters to the editor
Public Relations Services
Development of strategic communications programs
Message development
Community relations, outreach and coalition building
Stakeholder involvement programs
Facilitation of public meetings and workshops
Speech writing
Special event management and promotion
Coordination of presentations and speaking engagements
Crisis communications planning
Community involvement and investment strategies
Litigation Related Visibility
Visibility surrounding a lawsuit is an important element of a litigation strategy. With 25 years of experience working with law firms, TW2 is one of a handful of consulting groups in the United States with the specialized skills needed to successfully plan and implement the sensitive yet important service of litigation-related visibility. Our clients often include TW2 in the litigation team even before lawsuits are filed on matters that are local, national and international in scope.
Marketing Planning
A successful marketing program begins with planning and organization. Working as a team, clients contribute their visions and goals and TW2 contributes years of marketing expertise. Together we build strategic plans, which focus on the specific and unique strengths, interests and goals of our clients.
Marketing Implementation
Taking a marketing plan and making it a reality requires a variety of skills, tools and activities. Implementation services provided by our firm include:
Corporate Identity
Websites
Brochures and Collateral Materials
Newsletters
Script writing and multi-media presentations
Direct Mail and e-Communications
Advertising Design and Placement
Research
Training
Good marketing requires sales and communications skills. TW2 teaches professionals how to establish contacts, communicate effectively, develop marketing and sales orientations and effectively deal with the media.
Internal Marketing Programs
External marketing and communications require internal structure and support. Creating a culture within an organization that is conducive to marketing is an important aspect of embarking on a marketing program. We provide direction in all aspects of internal marketing needs, including accountability, internal communications, structure and staffing, procedures, forms and more.
Personalized Solutions · Team Approach · Results and Success
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